Tive's Take

When presenting social media strategies to clients, I’m always asked about the difference between how to treat Facebook fans and Twitter followers. People’s newsfeeds are delicate, personal things and I’m uber careful about polluting them with brand messages, even if fans have opted in and the update is genuinely rewarding or useful. But it seems frequency isn’t everything.

In The Social Break Up, new research from ExactTarget and CoTweet, the top ten reasons why users unlike branded Facebook pages (p.13) and Twitter accounts (p.16) are listed. The top 3 reasons, by quite a margin are, interestingly, the same for both, just in different orders.

Facebook:

1. The company posted too often
2. My page was becoming too crowded with marketing posts and I needed to get rid of some of them
3. The content became repetitive or boring over time

Twitter: 

1. The content became repetitive or boring over time
2. My page was becoming too crowded with marketing posts and I needed to get rid of some of them
3. The company posted too often

Whichever way you cut it, the learnings around how to treat fans and followers are all too clear (do I need to spell them out?) especially given the latest page developments.

 Spotted at: Digital Cortex Lite