Can you code? Can you edit? Can you build a robot?
There has been a lot of conversation of late about how the role of planning has evolved (or should have) in agencies. I came across this presentation by Francois Grouillier, via Faris Yakob’s recent post on the topic.
As well as asking some serious questions of planners (Can you build a robot?), it asks questions of agencies, how they recruit, how they should redefine their OS, and the role planners now have in the new creative team.
It’s well worth a read.
