Tive's Take

Social Media Goes Nostalgic

As Social Media platforms get older, trends emerge. From the early Facebook friend landgrab, we’ve moved on to see more users cull their friends or make more intimate groups whilst others embrace “anti-social” media platforms that limit the number of friends you can have, like Path. 

One trend I’m seeing more of is Nostalgia. More of us are tapping into sites and apps that pull together our social activity into one place/video/album that takes us down memory lane. Here are a few examples to note:

Momento: Recall tweets, photos, updates, videos, checkins and more from any date in the past.

Pummelvision: Make a punchy video made up of photos from Facebook, Flickr, Instagram and more. (I made one of all my uploaded Facebook photos - though sadly you cannot choose the music)

Memolane: Capture social interactions from a whole bunch of platforms and track them on a timeline.

Tweetbook / Tweetbookz: Download or get a printed book of all your tweets

# Social media path pummelvision momento memolane tweetbook

Posted 1 year ago 5 notes View comments
When presenting social media strategies to clients, I’m always asked about the difference between how to treat Facebook fans and Twitter followers. People’s newsfeeds are delicate, personal things and I’m uber careful about polluting them with brand messages, even if fans have opted in and the update is genuinely rewarding or useful. But it seems frequency isn’t everything. In The Social Break Up, new research from ExactTarget and CoTweet, the top ten reasons why users unlike branded Facebook pages (p.13) and Twitter accounts (p.16) are listed. The top 3 reasons, by quite a margin are, interestingly, the same for both, just in different orders. Facebook: The company posted too often My page was becoming too crowded with marketing posts and I needed to get rid of some of them The content became repetitive or boring over time Twitter:  The content became repetitive or boring over time My page was becoming too crowded with marketing posts and I needed to get rid of some of them The company posted too often Whichever way you cut it, the learnings around how to treat fans and followers are all too clear (do I need to spell them out?) especially given the latest page developments.  Spotted at: Digital Cortex LiteWhen presenting social media strategies to clients, I’m always asked about the difference between how to treat Facebook fans and Twitter followers. People’s newsfeeds are delicate, personal things and I’m uber careful about polluting them with brand messages, even if fans have opted in and the update is genuinely rewarding or useful. But it seems frequency isn’t everything. In The Social Break Up, new research from ExactTarget and CoTweet, the top ten reasons why users unlike branded Facebook pages (p.13) and Twitter accounts (p.16) are listed. The top 3 reasons, by quite a margin are, interestingly, the same for both, just in different orders. Facebook: The company posted too often My page was becoming too crowded with marketing posts and I needed to get rid of some of them The content became repetitive or boring over time Twitter:  The content became repetitive or boring over time My page was becoming too crowded with marketing posts and I needed to get rid of some of them The company posted too often Whichever way you cut it, the learnings around how to treat fans and followers are all too clear (do I need to spell them out?) especially given the latest page developments.  Spotted at: Digital Cortex Lite

When presenting social media strategies to clients, I’m always asked about the difference between how to treat Facebook fans and Twitter followers. People’s newsfeeds are delicate, personal things and I’m uber careful about polluting them with brand messages, even if fans have opted in and the update is genuinely rewarding or useful. But it seems frequency isn’t everything.

In The Social Break Up, new research from ExactTarget and CoTweet, the top ten reasons why users unlike branded Facebook pages (p.13) and Twitter accounts (p.16) are listed. The top 3 reasons, by quite a margin are, interestingly, the same for both, just in different orders.

Facebook:

  1. The company posted too often
  2. My page was becoming too crowded with marketing posts and I needed to get rid of some of them
  3. The content became repetitive or boring over time

Twitter: 

  1. The content became repetitive or boring over time
  2. My page was becoming too crowded with marketing posts and I needed to get rid of some of them
  3. The company posted too often

Whichever way you cut it, the learnings around how to treat fans and followers are all too clear (do I need to spell them out?) especially given the latest page developments.

 Spotted at: Digital Cortex Lite

# facebook twitter unlike fans followers social social media

Posted 1 year ago 14 notes View comments
Apparently every fourth Monday in January is CMAP (Community Manager Appreciation Day). I’m sure the community managers amongst us would agree that we, the unsung heroes of the web, are getting some recognition. FINALLY!  Anyway, I love the different personalities that a community manager assumes throughout their day as this image shows. As Richard Ashcroft sang, “I’m a million different people from one day to the next.” I think I spend most of my time ‘gardening’. For more personalities see Mashable’s article on SoMe engagement styles.  Source: GetSatisfaction View Larger

Apparently every fourth Monday in January is CMAP (Community Manager Appreciation Day). I’m sure the community managers amongst us would agree that we, the unsung heroes of the web, are getting some recognition. FINALLY! 

Anyway, I love the different personalities that a community manager assumes throughout their day as this image shows. As Richard Ashcroft sang, “I’m a million different people from one day to the next.” I think I spend most of my time ‘gardening’. For more personalities see Mashable’s article on SoMe engagement styles. 

Source: GetSatisfaction

# social media social media community manager mashable

Posted 1 year ago 4 notes View comments