Tive's Take

When presenting social media strategies to clients, I’m always asked about the difference between how to treat Facebook fans and Twitter followers. People’s newsfeeds are delicate, personal things and I’m uber careful about polluting them with brand messages, even if fans have opted in and the update is genuinely rewarding or useful. But it seems frequency isn’t everything. In The Social Break Up, new research from ExactTarget and CoTweet, the top ten reasons why users unlike branded Facebook pages (p.13) and Twitter accounts (p.16) are listed. The top 3 reasons, by quite a margin are, interestingly, the same for both, just in different orders. Facebook: The company posted too often My page was becoming too crowded with marketing posts and I needed to get rid of some of them The content became repetitive or boring over time Twitter:  The content became repetitive or boring over time My page was becoming too crowded with marketing posts and I needed to get rid of some of them The company posted too often Whichever way you cut it, the learnings around how to treat fans and followers are all too clear (do I need to spell them out?) especially given the latest page developments.  Spotted at: Digital Cortex LiteWhen presenting social media strategies to clients, I’m always asked about the difference between how to treat Facebook fans and Twitter followers. People’s newsfeeds are delicate, personal things and I’m uber careful about polluting them with brand messages, even if fans have opted in and the update is genuinely rewarding or useful. But it seems frequency isn’t everything. In The Social Break Up, new research from ExactTarget and CoTweet, the top ten reasons why users unlike branded Facebook pages (p.13) and Twitter accounts (p.16) are listed. The top 3 reasons, by quite a margin are, interestingly, the same for both, just in different orders. Facebook: The company posted too often My page was becoming too crowded with marketing posts and I needed to get rid of some of them The content became repetitive or boring over time Twitter:  The content became repetitive or boring over time My page was becoming too crowded with marketing posts and I needed to get rid of some of them The company posted too often Whichever way you cut it, the learnings around how to treat fans and followers are all too clear (do I need to spell them out?) especially given the latest page developments.  Spotted at: Digital Cortex Lite

When presenting social media strategies to clients, I’m always asked about the difference between how to treat Facebook fans and Twitter followers. People’s newsfeeds are delicate, personal things and I’m uber careful about polluting them with brand messages, even if fans have opted in and the update is genuinely rewarding or useful. But it seems frequency isn’t everything.

In The Social Break Up, new research from ExactTarget and CoTweet, the top ten reasons why users unlike branded Facebook pages (p.13) and Twitter accounts (p.16) are listed. The top 3 reasons, by quite a margin are, interestingly, the same for both, just in different orders.

Facebook:

  1. The company posted too often
  2. My page was becoming too crowded with marketing posts and I needed to get rid of some of them
  3. The content became repetitive or boring over time

Twitter: 

  1. The content became repetitive or boring over time
  2. My page was becoming too crowded with marketing posts and I needed to get rid of some of them
  3. The company posted too often

Whichever way you cut it, the learnings around how to treat fans and followers are all too clear (do I need to spell them out?) especially given the latest page developments.

 Spotted at: Digital Cortex Lite

# facebook twitter unlike fans followers social social media

Posted 1 year ago 14 notes View comments
Apparently every fourth Monday in January is CMAP (Community Manager Appreciation Day). I’m sure the community managers amongst us would agree that we, the unsung heroes of the web, are getting some recognition. FINALLY!  Anyway, I love the different personalities that a community manager assumes throughout their day as this image shows. As Richard Ashcroft sang, “I’m a million different people from one day to the next.” I think I spend most of my time ‘gardening’. For more personalities see Mashable’s article on SoMe engagement styles.  Source: GetSatisfaction View Larger

Apparently every fourth Monday in January is CMAP (Community Manager Appreciation Day). I’m sure the community managers amongst us would agree that we, the unsung heroes of the web, are getting some recognition. FINALLY! 

Anyway, I love the different personalities that a community manager assumes throughout their day as this image shows. As Richard Ashcroft sang, “I’m a million different people from one day to the next.” I think I spend most of my time ‘gardening’. For more personalities see Mashable’s article on SoMe engagement styles. 

Source: GetSatisfaction

# social media social media community manager mashable

Posted 1 year ago 4 notes View comments